Fortnum & Masons Lunar New Year 2025
Role:
Motion Designer
At Lunar New Year, the snake is celebrated for its wisdom and
transformative power. But it also has a beauty through its bold and
colorful patterning on its scales.
This idea has inspired this route. Without showing a snake as a
whole, we have focussed instead on the beauty of the patterns its
scales make. These can form a transformative ident that can reveal
different images or copy in eye–catching transitions.
